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Looking for products by Rimmel London? Find the products you are looking for from Indian Cart online store today. Looking for genuine Rimmel products at heavily discounted prices? Browse our online catalogue at Indian Cart. Rimmel is a British cosmetics brand, now owned by Coty, Inc. The House of Rimmel was founded by Eugène Rimmel as a perfumery in 1834, in Regent Street, London, England. Within a year of opening, Eugène Rimmel came to create many make-up products, including his best known, mascara.