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In 2004 we set out to develop a colour cosmetic brand that customers could relate to, look to for trends, grow up with and trust, have fun with and most importantly afford. BYS was created and by its very design, captured our hearts.
Designed and developed in Melbourne, BYS is a privately owned, family operated, 100% Australian subsidiary of GFA (Aust) Pty Ltd. Today, BYS is available in more than 25 countries all over the world, making it one of the fastest growing & most exciting cosmetic brands in the market. We are continuing to build strong distribution partners on a global scale and invest heavily in the brand.
We are focused on new product development and ‘fashionability’ and we are not afraid to play with colour. We are 100% cruelty free and do not test on animals. We are also working hard to ensure that the majority of our product offer is vegan friendly and hypoallergenic.